EMAC
Location:
Kingdom of Saudi Arabia
Industry:
Ceramics, Porcelain & Finishing Materials Showroom
Service:
Digital Marketing
Timeline:
2024.
Overview:
EMAC is a leading Saudi showroom specializing in ceramics, porcelain, and finishing materials for residential and commercial projects. Lobster partnered with EMAC to develop a growth-focused digital marketing strategy that strengthened the brand's online presence, increased showroom traffic, and supported sustainable sales growth in a highly competitive market.
Challenge
Although EMAC had an established reputation in the market, its digital presence didn't reflect its position. The business needed a clear marketing strategy to increase brand awareness, attract more visitors to the showroom, and generate consistent sales growth.
Key Objectives
Increase brand awareness.
Drive more showroom visits.
Generate more sales and acquire new customers.
Build a sustainable marketing strategy.
Strengthen digital presence and customer engagement.
Our Approach
We developed an integrated digital marketing strategy designed to turn online visibility into measurable business growth by:
Creating a marketing strategy aligned with business objectives.
Managing social media channels and producing high-quality content.
Running targeted advertising campaigns to increase awareness and generate qualified leads.
Expanding the brand's reach across key customer segments.
Optimizing the customer journey to drive more showroom visits and improve sales performance.
Results
The strategy delivered measurable commercial impact and strengthened EMAC's market performance.
Total Revenue
+M
0
SAR
Orders
+K
0
New Customers
+K
0
EMAC
Abdulaziz Alsebaey - Marketing Manager, EMAC
"Working with Lobster gave us a clear strategy that directly contributed to our business growth. Their support went beyond strengthening our digital presence; they helped increase showroom traffic, attract new customers, and generate measurable sales growth. Marketing became a true driver of our business success."
