Murshidk
Location:
Turkey
Industry:
Digital Travel & Tourism Platform
Service:
Growth Strategy
Timeline:
2023.
Overview:
Murshidk is a digital travel platform that offers curated tours and travel experiences across Turkey for Arabic-speaking travelers. Lobster partnered with Murshidk to develop a comprehensive growth strategy focused on increasing bookings, driving revenue, expanding into GCC markets, and strengthening the brand's position in the tourism industry.
Challenge
Despite operating in a fast-growing market, Murshidk faced intense competition and lacked a clear competitive positioning. The business needed a scalable strategy to reach the right audiences across the GCC and convert growing interest into direct bookings.
Key Objectives
Increase sales and direct bookings.
Establish a clear and differentiated market position.
Expand into key GCC markets.
Strengthen brand awareness and customer trust.
Build a scalable marketing ecosystem that supports long-term growth.
Our Approach
We designed and executed a comprehensive growth strategy that aligned marketing efforts with commercial objectives, including:
Developing a marketing strategy to drive bookings and revenue.
Designing travel packages tailored to the target audience's needs.
Managing performance marketing campaigns to generate qualified leads.
Building a content strategy and managing social media channels.
Launching YouTube content to increase brand awareness and audience engagement.
Running targeted campaigns across GCC markets.
Implementing a CRM system to improve customer follow-up and increase conversion rates.
Results
Our growth strategy transformed marketing activities into measurable business outcomes.
Total Revenue
+K
0
USD
Bookings
+K
0
New Customers
+K
0
Murshidk
Majd Al Sabbagh - Founder, Murshidk
"Lobster played a key role in shaping our growth strategy and delivering results that went far beyond marketing. Their team helped us improve the way we operate, increase bookings, grow revenue, and build a stronger brand presence. They became a trusted growth partner throughout our journey."
