Oyoon
Location:
Qatar
Industry:
A Qatar-based e-commerce platform specializing in prescription lenses and eyewear.
Service:
Growth Strategy & Business Development
Timeline:
2024.
Overview:
Oyoon is a Qatar-based ecommerce app specializing in prescription contact lenses and eyewear. Designed to provide a seamless online shopping experience, the platform offers a wide range of authentic products backed by convenience and reliability. Lobster partnered with Oyoon to develop a comprehensive growth strategy focused on increasing sales, enhancing the customer experience, and strengthening the brand's position in the Qatari market.
Challenge
Operating in an increasingly competitive ecommerce landscape, Oyoon needed a clear growth strategy to accelerate sales, strengthen brand awareness, improve customer experience, and increase customer retention through higher repeat purchases.
Key Objectives
Increase app sales.
Improve customer experience and retention.
Strengthen brand awareness in the Qatari market.
Increase repeat purchase rates.
Build a scalable growth strategy that supports long-term expansion.
Our Approach
We developed an integrated growth strategy that aligned marketing initiatives with commercial objectives, including:
Designing a growth strategy tailored to the company's business goals.
Developing the content strategy and managing social media channels.
Executing targeted advertising campaigns to drive sales and acquire new customers.
Optimizing the digital customer journey to improve conversion and repeat purchase rates.
Strengthening the brand identity and building more meaningful engagement with the target audience.
Results
The strategy delivered measurable business growth by turning marketing initiatives into commercial outcomes.
Total Revenue
+M
0
QAR
Total Orders
+K
0
Repeat Purchase Rate
0
%
Oyoon
Mohammed Sweidan - CEO, Oyoon
"We were looking for a way to accelerate sales and build a stronger market presence, and partnering with Lobster made that possible. Their strategic approach and professional execution helped us increase sales, enhance the customer experience, and establish Oyoon as a stronger, more trusted brand in the Qatari market."
